2017 NAMM Show Report

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2017 marked the occasion of my 24th consecutive year of working with exhibitors at the winter NAMM Show. My first year working NAMM was 1993, which seems roughly 17 million years ago (and still sometimes feels like yesterday). There are many aspects to working a NAMM Show in my youth that are markedly different […]

Interview: Vernon Reid (Living Colour)

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I’ve interviewed a lot of musicians, audio engineers, and music producers. How many, exactly? Well, I started doing it professionally in 1993, and stopped counting at a thousand, which was quite some time ago. Especially with an artist-centric company like ESP Guitars, talking to rock stars can practically be a daily occurrence. Despite the frequency of […]

Client Spotlight: ESP Guitars

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We started working with ESP Guitars in 2004. It was kind of an interesting twist of fate that led us to this great client with whom we’ve worked ever since. Directly previous to starting JKC, I’d been an in-house marketing director of TASCAM, the professional audio division of TEAC. At the time, my counterpart at ESP […]

Tips for a Successful NAMM Show

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My first NAMM Show was in 1993. It honestly doesn’t seem very long ago until I do the math, which tells me that next week’s 2017 NAMM Show will be the 24th consecutive year I’ve attended the winter version of the event (as well as the many Summer NAMMs I’ve done in Nashville, but that’s a […]

Three Reasons You Need a Responsive Web Site

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Responsive web design allows you to create a single web site that displays your content on any kind of device, from a large flat-panel monitor to varying sizes of tablets and phones. Here’s why you shouldn’t consider anything else. People are viewing your site from everywhere. They’re at a desk in an office. They’re on […]